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Universal Interactive Selects Artificial Mind & Movement To Develop "The Grinch" Video Game

El Segundo, CA - May 11, 2000 -- Universal Interactive announced its selection of Artificial Mind & Movement to develop its Dr. Seuss' How The Grinch Stole Christmas film property into a video game for Sony Playstation, Sega Dreamcast, and PC platforms. Konami of America will publish The Grinch this Thanksgiving to coincide with the release of Director Ron Howard's live action update of Dr. Seuss' holiday classic, starring Jim Carrey.

Players will assume the role of the Grinch and explore magical Whoville and its surroundings, fiendishly seeking to stop the arrival of Christmas. Set in familiar Seussian environments, The Grinch combines an edgy mixture of puzzles, non-violent action, collection and exploration.

"Successfully translating a traditional entertainment property into the interactive game environment is a challenge," said A2M CEO Remi Racine. "Especially with a universally recognized character like the Grinch that is embedded in American popular culture."

"It is an exciting venture, and we are grateful to Universal Interactive for selecting us and to R.E.D. for securing this opportunity," Racine said. A2M is a premier character-based video game developer whose previous credits include Jersey Devil and Bugs Bunny: Lost in Time.

R.E.D. is the video game industry's leading representation company and assists talented video game developers in securing development agreements with publishing companies.

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