El Segundo, CA-December 2, 2002 - R.E.D. - Representing Entertainers & Developers - announced it has signed an agreement with video game publisher Activision, Inc. to handle brand integration for some of its Activision O2 TM action sports line of interactive games, including Tony Hawk's Pro Skater 4, Shaun Palmer's Pro Snowboarder 2 and Travis Pastrana's Pro MotoX.

R.E.D. will be Activision's official representative to broker automotive brand integration deals for the Activision O2 line of games. R.E.D. previously engineered a deal between Activision and DaimlerChrysler to integrate the Jeep brand into Tony Hawk's Pro Skater 3.

"We are extremely excited about expanding our relationship with an industry leader like Activision that understands the value of brand integration in interactive entertainment," said R.E.D.'s Director of Brand Integration Services, Ray Schnell. "Activision O2 is the dominant action sports brand in one of the fastest growing genres in video gaming, and integration into the Activision O2 titles represents a tremendous marketing opportunity for companies looking to target the youth market via an engrossing, interactive medium that provides repeated brand delivery with zero clutter, zero distractions and higher recall."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $786 million for the fiscal year ended March 31, 2002. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands.

More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

R.E.D. is the interactive game industry's leading representation company. The firm assists talented interactive game developers in securing development agreements with publishing companies, works with publishers to find the right teams to develop their licenses, and utilizes its years of industry experience and extensive network of gaming and entertainment relationships to identify integration opportunities for marketers seeking to grow their brands via this pervasive interactive medium. R.E.D. also bridges the gap between publishers and marketers to develop comprehensive brand integration programs.

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