R.E.D. describes itself as the interactive game industry's leading representation company. The company assists developers in securing development agreements with publishers, and works with publishers to find the right teams to develop their licenses.

The company has recently been linked to a Sega development deal.

Co-founder Jeff Brunner spoke to HomeLAN about the company's recent success and outlook for the future. "The game development marketplace is very competitive, and is only going to become more so. Business development can be problematic for smaller developers. Most of them don't have someone in-house whose job is securing more projects, and everyone is generally so busy producing a game, it's hard to extricate yourself from the process and start hunting for the next development project."

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