El Segundo, CA - December 6, 2001 - Activision and DaimlerChrysler Group recently announced the incorporation of the Jeep brand into the Tony Hawk Pro Skater 3 game, which was released for PlayStation 2 earlier this month.

The product placement deal was engineered by R.E.D. - Representing Entertainers & Developers, which specializes in securing development deals for game studios and locating development teams for publishers' licensed properties. The Jeep-Tony Hawk deal represents new territory for the game agency, which plans to make product placement a significant part of its business development services for the interactive entertainment industry.

"This is really a natural progression from our core business," said R.E.D. co-founder and partner Paul Cunningham. "A great deal of our work involves assisting publishers in locating the right studios to develop their game projects. Now, we are also helping them generate and additional revenue stream from their titles on top of retail sales, and providing companies like DaimlerChrysler with a new avenue for marketing their products."

As Jeff Bell, vice president marketing communications DaimlerChrysler Corporation, explained in announcing their participation in the agreement: "Jeep has always been associated with action sports like skateboarding, snowboarding, and rock climbing. It is a natural partnership to be associated with the virtual world of each of these activities. Our alliance with Activision on its upcoming Tony Hawk's Pro Skater 3 game makes Jeep more visible to this key consumer segment." .

R.E.D. is the interactive game industry's leading representation company. The firm assists talented interactive game developers in securing development agreements with publishing companies, and works with publishers to find the right teams to develop their licenses.

-30-